The launch of Barcelona X Drake Home Soccer Jersey 2022
On October 16, 2022, the Barcelona jersey and the trendy brand OVO owl of Canadian rapper Drake jointly announced the Barcelona new jersey with the trendy brand OVO as the sponsor. This Barcelona new jersey with the OVO owl logo has a new implication. Spotify which is the home sponsor and jersey chest sponsor of Barcelona jersey, hopes to use the joint Barcelona jersey to celebrate Drake becoming the first player to reach 50 billion views on Spotify. singer. Juli Guiu, Vice President of Marketing of Barcelona, said: "Drake has won 4 Grammy Awards and broke records in different categories. Replacing the sponsor logo of the Barcelona jersey with the singer's brand image is historically It's the first time."
The Barcelona jersey is co-branded with Spotify and Drake, aiming to further shorten the distance between fans and attract new audiences from all over the world. It also provides new ideas for big platforms to co-brand other brands.
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About Barcelona club
FC Barcelona (FC Barcelona) is a football club located in Barcelona, Spain, founded on November 29, 1899 by the Swiss Juan Gamper. The team's home stadium, Camp Nou, can accommodate nearly 100,000 spectators. It is the largest football stadium in Europe and the second largest in the world. At the same time, Barcelona also participated in multiple league games and won multiple league trophies.
